Kickstarter project crowd-funding is a fantastic example of how you can still sell, even when everything (at least in the digital/content realm) is trending toward $0/FREE.
1) Notice the way that the Kickstarter set-up allows for “donation” sales of $1, what I call pure Impulse Purchase territory: The amount is low enough that the vast majority of people don’t need to bring their rational/doubting/calculating brain into the equation at all.
2) More importantly, the various donation levels (=offers) all include the New Generatives principles that can still work with #Freeconomics:
Priority/Exclusive Access and Experience/Embodiment (live stream of the performance art event), plus patronage (the self-satisfied feeling from being a patron for the arts, etc.).
Next level up: Input into the creative process – Experience/Participation.
Next level up: A piece of the paper canvas – embodiment, uniqueness/authenticity/Personalization.
Next level up: Lunch with the artist – Personalization, Experience/Embodiment, Exclusive Access, Patronage, etc.
And guess what? It works like a charm… almost 4 times the stated fundraising goal!
These principles apply to music and bands just as much as by the way.
[UPDATE: And Jason Calacanis is predicting that we will soon see a multi-million $ independent movie project on Kickstarter, possibly by the likes of Quentin Tarantino. Get the movie you want made by the director/artist you want! -> More here on this Google+ post. ]
Amplifyâd from Mashable –Â Could Kickstarter Be Better Than Government Grants for Artists?
Artist Molly Crabapple has just been given $17,000 to lock herself in a paper-covered room for five days and make art until the walls are covered.
But that sum didnât come from the National Endowment for the Arts or a wealthy patron; Crabapple, like many in her subversive art-making shoes, turned to Kickstarter to find funding for the stunt.
In her Kickstarter proposal, she outlined the basic premise of the project, dubbed âMolly Crabappleâs Week in Hell.â Anyone who donated a dollar to the effort would get to watch a live stream of the whole five-day shebang. Anyone who pledged $10 or more would get to name an animal for inclusion in the artwork; donations of $20 or more would get an actual piece of the ink-filled paper sent to them. And backers who fronted $1,000 or more would get an absinthe-infused lunch with the artist.
Crabapple set a $4,500 fundraising goal; so far, the total raised is $17,000 â enough to make a short film about the project, which Crabapple says will debut online shortly after Crabappleâs Week in Hell wraps.