If you are like me, then your entire life up to the moment you got into internet marketing (or for that matter off-line marketing of your own business or professional services), you didn’t have the first idea about copywriting. In fact, you would have been trained to write in all possible ways other than those [...]

The 80/20 Rule, or 80/20 Principle, or Pareto’s Law (or Rule), or "law of the vital few", or law of factor sparsity, or any of the other names that this idea has been named, is often quoted yet little understood when it comes to really thinking about it and applying it in depth.
Just for some [...]