Continued from the previous post on the Zeigarnik Effect:
So I left you hanging there for a good while, with that "opened metaphor"… your mind feeling the effects of the Zeigarnik Effect (I actually had a few people call me wanting to know the next step).
How is this any different from when your favorite show, say [...]

… you may have felt an involuntary, possibly almost overwhelming pull to want to read these next lines following the truncated, incomplete headline. Let’s look at why this might be.
In her 1962 work "The Pathology of Thinking", Russian psychologist Blyuma Zeigarnik had first reported her studies on a curious phenomenon: People in all sorts of [...]

A report from CNN serves as yet another reminder that my observations about Microsoft from a recent post are correct: Microsoft can’t buy a winner no matter how much money they trow at it (and their maintenance diet of oft-delayed Windows and Office upgrades doesn’t count).
The XBox 360 and other devices division (think Zune, etc.) [...]