Apple launched a completely refreshed line of MacBooks and MacBook Pros last week, to the by now predictable fanfare and guessing-game imbroglio in the blogosphere. I have written previously how this is a deliberate, well-designed Archetype Branding strategy on Apple’s part, using aspects of "The Enigma" archetype among other things.
The MacBooks’ launch did contain the [...]

MIT Professor and behavioral economist Dan Ariely (who’s excellent book "Predictably Irrational" I have referenced or quoted a number of times on this blog in recent months) was interviewed via phone on CNBC a few days ago, and he pointed out something very significant:
When social trust is violated, as has been very broadly and shockingly [...]

The news regarding the ongoing problems in our financial systems, analysis and second-guessing of those news, and prescriptions for or against proposed ways to right the ship (AKA the Bailout/Rescue package) have reached a fevered pitch.
Rather than add to this imbroglio, I’ve decided to "take a time out" (though I’ll admit I have been an [...]

In the midst of all the hemming and hawing over the potential meltdown of the financial system, and the pitched discussions about the "bailout-rescue" and other schemes to avert it, it is easy for other significant news to barely get noticed. (I am working on a major post on many of the psychological aspects of [...]