After the first two salvos in a $300 Million ad campaign, launched to soften and redefine Microsoft’s image, failed to connect despite making use of comedian Jerry Seinfeld and former Microsoft CEO and world’s richest geek Bill Gates, Microsoft has been pushing a slew of new ads in recent months. And arguably, not one of [...]

I have mentioned social media sensation Twitter, originally billed as a so-called "micro-blogging" service, in a number of posts over the last year, and by now there is almost no way that you haven’t heard one of its seemingly nightly mentions in the mainstream media.
If you’re not on Twitter yet, you should be, if only [...]

The last few weeks have seen the annual "March Madness" surrounding the NCAA Men’s Basketball Tournament, with the conclusion only days away.
While the competition is fun to follow, especially if your favorite team or alma mater is still in the running, I’d like to draw your attention to some factors in play, hidden in plain [...]