But my guess is that people are willing to give every firm a few years before they cause another breakthrough innovation. The key for Apple is to ensure they don’t launch what they think is a breakthrough but is never adopted. Difficult I know, with the cult following they have… but if it does happen, then it could mark the beginning of the end.

I also think Steve Jobs and his personality are key to sustenance of this archetype. His successor can’t just be a visionary and a genius, he has to be pull a rabit out of a hat

In essence, the old adage holds true that “people make emotional decisions that they then justify after the fact with logic”…

Conversely, phones like the Nokia have simply not given many consumers enough of a reason to marvel at whatever it is that it can do. That’s why one of the categories for this blog is called “Business is Marketing”! If no one knows or cares how good you are, it just doesn’t matter.

That’s what I want: A mini Pc in a phone. If call charges weren’t so expensive, I’d be even keener.