Comments on: Brand Naming Lesson From The NCAA’s March Madness http://businessmindhacks.com/post/brand-naming-lesson-from-the-ncaas-march-madness Thinking about your business on another level. Wed, 08 Feb 2012 06:00:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: sportsgeek09 http://businessmindhacks.com/post/brand-naming-lesson-from-the-ncaas-march-madness/comment-page-1#comment-3525 sportsgeek09 Sun, 21 Feb 2010 10:21:35 +0000 http://businessmindhacks.com/post/brand-naming-lesson-from-the-ncaas-march-madness#comment-3525 Brand Naming Lesson From The NCAAÂ’s March Madness | Business Mind … <a href="http://bit.ly/2EGQtz" rel="nofollow">http://bit.ly/2EGQtz</a><p><i>This comment was originally posted on <a href="http://twitter.com/sportsgeek09/statuses/1430825538" rel="nofollow">Twitter</a></i></p> Brand Naming Lesson From The NCAAÂ’s March Madness | Business Mind … http://bit.ly/2EGQtz

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]]> By: Joshua Albert http://businessmindhacks.com/post/brand-naming-lesson-from-the-ncaas-march-madness/comment-page-1#comment-2460 Joshua Albert Sun, 26 Apr 2009 21:54:32 +0000 http://businessmindhacks.com/post/brand-naming-lesson-from-the-ncaas-march-madness#comment-2460 Interesting insight into NCAA naming. You can read more about brand naming here <a rel="nofollow" target="_blank" href="http://joshalbert.com/?p=7">*link*</a> Interesting insight into NCAA naming. You can read more about brand naming here *link*

]]> By: Alex http://businessmindhacks.com/post/brand-naming-lesson-from-the-ncaas-march-madness/comment-page-1#comment-2458 Alex Sat, 25 Apr 2009 01:05:39 +0000 http://businessmindhacks.com/post/brand-naming-lesson-from-the-ncaas-march-madness#comment-2458 Matthew, I completely agree with you. The alliteration thing can be taken too far, and in fact I said the very same thing just today regarding a Mashable post on "(Twitter) hashtag memes for every weekday" ( <a rel="nofollow" target="_blank" href="http://mashable.com/2009/04/24/daily-twitter-memes/">*link*</a> ) that mentioned examples such as "#winewednesday".<br/><br/>If it has little meaning, it will likely end up simply too-cute-by-half as I like to call it. Which actually makes the NCAA coming up with (or getting away with) 4 that work in a row that much more remarkable, no? Matthew, I completely agree with you. The alliteration thing can be taken too far, and in fact I said the very same thing just today regarding a Mashable post on “(Twitter) hashtag memes for every weekday” ( *link* ) that mentioned examples such as “#winewednesday”.

If it has little meaning, it will likely end up simply too-cute-by-half as I like to call it. Which actually makes the NCAA coming up with (or getting away with) 4 that work in a row that much more remarkable, no?

]]> By: Matthew Gilbert http://businessmindhacks.com/post/brand-naming-lesson-from-the-ncaas-march-madness/comment-page-1#comment-2252 Matthew Gilbert Thu, 02 Apr 2009 05:31:28 +0000 http://businessmindhacks.com/post/brand-naming-lesson-from-the-ncaas-march-madness#comment-2252 I fully agree about the "effectiveness of alliteration" (did that sound alliterative enough?) The only potential risk is that you can sometimes get "too cute" and phrases sound alluring, but communicate nothing (I've personally had this problem in the past). But, yes, overall I agree that a phrase like "Final Four" is a powerful branding tool. I fully agree about the “effectiveness of alliteration” (did that sound alliterative enough?) The only potential risk is that you can sometimes get “too cute” and phrases sound alluring, but communicate nothing (I’ve personally had this problem in the past). But, yes, overall I agree that a phrase like “Final Four” is a powerful branding tool.

]]> By: Alex http://businessmindhacks.com/post/brand-naming-lesson-from-the-ncaas-march-madness/comment-page-1#comment-2251 Alex Wed, 01 Apr 2009 22:49:18 +0000 http://businessmindhacks.com/post/brand-naming-lesson-from-the-ncaas-march-madness#comment-2251 Deann, thanks for props. Thought of this about a week ago, and I guess got it in just under the wire before the tourney is over. <br/><br/>Then again, as to timeliness, it is April Fool's today... while this post is meant fully in earnest :) Deann, thanks for props. Thought of this about a week ago, and I guess got it in just under the wire before the tourney is over.

Then again, as to timeliness, it is April Fool’s today… while this post is meant fully in earnest :)

]]> By: deann_atwood http://businessmindhacks.com/post/brand-naming-lesson-from-the-ncaas-march-madness/comment-page-1#comment-2304 deann_atwood Wed, 01 Apr 2009 22:42:48 +0000 http://businessmindhacks.com/post/brand-naming-lesson-from-the-ncaas-march-madness#comment-2304 Reading: Brand Naming Lesson From The NCAA’s March Madness | Business Mind Hacks <a href="http://ow.ly/1Scq" rel="nofollow" class="snaps_noshot" target="_blank">http://ow.ly/1Scq</a><p><i>This comment was originally posted on <a href="http://twitter.com/deann_atwood/statuses/1434657982" rel="nofollow">Twitter</a></i></p> Reading: Brand Naming Lesson From The NCAA’s March Madness | Business Mind Hacks http://ow.ly/1Scq

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]]> By: Deann http://businessmindhacks.com/post/brand-naming-lesson-from-the-ncaas-march-madness/comment-page-1#comment-2250 Deann Wed, 01 Apr 2009 22:33:41 +0000 http://businessmindhacks.com/post/brand-naming-lesson-from-the-ncaas-march-madness#comment-2250 Alex,<br/><br/>Great insight on NCAA's clever brand naming. I agree - the alliteration and visual picture are both powerful tools for ensuring viral success. <br/><br/>I love how you've taken something we are all familiar with and pointed out the significance of what we were overlooking/taking for granted. Most people don't think of marketing when they think of March Madness. :)<br/><br/>Very timely and relevant. Keep it coming! Alex,

Great insight on NCAA’s clever brand naming. I agree – the alliteration and visual picture are both powerful tools for ensuring viral success.

I love how you’ve taken something we are all familiar with and pointed out the significance of what we were overlooking/taking for granted. Most people don’t think of marketing when they think of March Madness. :)

Very timely and relevant. Keep it coming!

]]> By: Brand Naming Lesson From The NCAA’s March Madness | Business Article Source http://businessmindhacks.com/post/brand-naming-lesson-from-the-ncaas-march-madness/comment-page-1#comment-2249 Brand Naming Lesson From The NCAA’s March Madness | Business Article Source Wed, 01 Apr 2009 12:20:09 +0000 http://businessmindhacks.com/post/brand-naming-lesson-from-the-ncaas-march-madness#comment-2249 [...] original here: Brand Naming Lesson From The NCAA’s March Madness Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]

]]> By: sportsgeek09 http://businessmindhacks.com/post/brand-naming-lesson-from-the-ncaas-march-madness/comment-page-1#comment-2306 sportsgeek09 Wed, 01 Apr 2009 11:49:15 +0000 http://businessmindhacks.com/post/brand-naming-lesson-from-the-ncaas-march-madness#comment-2306 Brand Naming Lesson From The NCAA’s March Madness | Business Mind … http://bit.ly/2EGQtz

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]]> By: sportsgeek09 http://businessmindhacks.com/post/brand-naming-lesson-from-the-ncaas-march-madness/comment-page-1#comment-2307 sportsgeek09 Wed, 01 Apr 2009 11:48:56 +0000 http://businessmindhacks.com/post/brand-naming-lesson-from-the-ncaas-march-madness#comment-2307 Brand Naming Lesson From The NCAA’s March Madness | Business Mind … http://bit.ly/2EGQtz

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