As I reported yesterday, Google may have just changed the game re: monetization of its massively used (but so far barely profitable) YouTube video sharing service. Get the details on how it looks here.
But what makes Google’s new "sponsored videos" feature on YouTube even more relevant is today’s news that YouTube searches now represent the […]
In my view, Google just changed the game today regarding monetization of its massively used (but so far barely profitable) YouTube video sharing service. Get the details on what it will look like in this CNET article about it here.
In a word, Google is starting a new "sponsored videos" feature on YouTube that will follow […]
Apple launched a completely refreshed line of MacBooks and MacBook Pros last week, to the by now predictable fanfare and guessing-game imbroglio in the blogosphere. I have written previously how this is a deliberate, well-designed Archetype Branding strategy on Apple’s part, using aspects of "The Enigma" archetype among other things.
The MacBooks’ launch did contain the […]
Microsoft’s indirect attempt at a youthful social networking site, Wallop, is packing it in after 2.5 years as a venture-backed spin-off company.
And one thing appears to be clear: Regardless of the merits of the technology and features behind the platform, Wallop never had much of a chance of succeeding during the same time frame in […]
Microsoft’s new Seinfeld & Bill Gates commercials have been widely panned. Presumably the first two salvos in a $300 Million ad campaign launched to soften and redefine Microsoft’s image, it would seem questionable whether years of consumer experience with Microsoft as the consummate powerbroker can be erased, regardless of the question of the ultimate quality/enjoyability […]
A little while ago I told you about Apple’s carefully crafted Archetype Branding of Steve Jobs as a "Wizard of Oz"-like character, the magician who disappears behind the curtains and reappears with new, ever-more-amazing wonders of technology.
Since then, there have been a number of developments that both prove the power of this form of marketing, […]
I already wrote in detail about Cuil’s branding crimes last week.
Then an interview by Silicon Alley Insider’s Peter Kafka with Cuil’s CEO Tom Costello today reminded us of everything that went wrong with the would-be Google competitor’s lauch, as well as everything that is still wrong with it.
While apparently the outages of the first days […]
Get The Feed For This Category
Tags:
ComScore, Dan Ariely, Google, Google Sponsored Videos, Internet Marketing, monetization, PPC, Predictably Irrational, YouTube
|
Business Is Marketing.
View Comments.