http://businessmindhacks.com/post/microsofts-branding-mess-revisited-is-live-really-dead Thinking about your business on another level. Wed, 08 Feb 2012 06:00:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://businessmindhacks.com/post/microsofts-branding-mess-revisited-is-live-really-dead/comment-page-1#comment-2180 Recent URLs tagged Branding - Urlrecorder Sun, 07 Dec 2008 15:01:30 +0000 http://businessmindhacks.com/post/microsofts-branding-mess-revisited-is-live-really-dead#comment-2180 [...] recorded first by kurt10 on 2008-11-18→ Microsoft’s Branding Mess Revisited – Is “Live” Really “Dead”? [...]

]]> http://businessmindhacks.com/post/microsofts-branding-mess-revisited-is-live-really-dead/comment-page-1#comment-1989 Andrey Thu, 24 Jul 2008 19:18:51 +0000 http://businessmindhacks.com/post/microsofts-branding-mess-revisited-is-live-really-dead#comment-1989 Very interesting points about the weaknesses of Microsoft's branding strategy. I like your findings about two syllable terms and think it is very true. I'm not an expert in branding and can't be sure if this have been mention by somebody earlier. It is funny how companies killing themselves ignoring the viral marketing and word of mouth principles. Can you imagine teens telling each other - "This Windows Live Mail I'm using now is so hot"? The trend now is not to make people associate common words with your business, but make your business name a common word. Very interesting points about the weaknesses of Microsoft’s branding strategy. I like your findings about two syllable terms and think it is very true. I’m not an expert in branding and can’t be sure if this have been mention by somebody earlier. It is funny how companies killing themselves ignoring the viral marketing and word of mouth principles. Can you imagine teens telling each other – “This Windows Live Mail I’m using now is so hot”? The trend now is not to make people associate common words with your business, but make your business name a common word.

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