No matter what your message, this is what you’re up against

Mind boggling, isn’t it?

So the question is, how can your message, product, or service break through the noise?

I found this great Social Media counter widget in Jim Long’s (AKA @NewMediaJim on Twitter) thoughtful post The End of Innocence – Why Social Media Is the New Corporate Media, where he writes:

As social media has matured, I get the sense that […] now we’re back to where we once were. Brands just want access to us and the transaction remains the same.  Look, I understand that companies need to make money and that investors need to get returns […]. But I’m struck by the rapacious speed with which social media, its adherents, and platforms are pursuing the buck. Ironic to me, considering that it was dissatisfaction with traditional media and “push” advertising that in many respects gave rise to social media.

So, what are your thoughts? Is Social Media already dying as a marketing strategy due to relentless overcrowding, in essence a form of the “Tragedy of the Commons” principle?

Are hyper-localization or micro-niches the only possible answer to this onslaught?

One of the few things that appears to still work reliably on a grander scale is deep Archetype Branding, of the kind that Apple, successful Hollywood movies, and even some New Media personalities (like Gary Vaynerchuck, Unmarketing, or iJustine) have in common.

Any other ideas?

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  • simbeckhampson

    Love it :-)

  • AlexSchleber

    Thanks, I thought that embed makes the point rather overwhelmingly :)

  • Lerry Mchonny

    would love to read more posts from you… :)

  • Pkidner

    Hi. A little late to this post but thought I'd add my two cents anyway. I think hyper-localization or micro-niches, may be one answer to reduce overcrowding. I think the other, as Robert Scobles has pointed out, is a tool or social network that will help curation. There’s simply too much information, and users need someone to sift and package it all in an intelligent and trustworthy way. We think we've found the solution at Wadja. Its not the finished article, and we're constantly adding to it, but it does act as an easy, real-time, content curation network. It allows users to collect, organise and distribute content and then create dynamic social conversations around the topic the creator has chosen to curate. We do this using a system of labels. In short Wadja does for social networking what Gmail did for email.

    @Alex if this is of interest, I'd love to give you a quick tour. Or if anyone else is interested, you can email me at:

  • Ganhar Dinheiro

    very interesting post

    I wonder when you'll have another post with this content?


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  • Jane H.

    Nice widget – I was sitting and watching the numbers change for a minute or 2 )))

  • psychologist perth

    Wow this is great! How accurate can u guess it really is? I'll share this to my profile if you don't mind. Thanks a lot! Great share.

  • Say No! to the Office

    Don't get me wrong – social media may work for some people, but cutting through all this rubbish is starting to become more work than it's worth. Well targeted ads (like Adwords), that catch people actively looking to buy, are still king for me!