StomperNet, the slightly pricey Search Engine Optimization and Internet Marketing "Club" that I happen to be a member of, just had its 3rd conference in Atlanta, over a period of three days.
I just got back yesterday (and am still digesting everything while trying to get back on track with everyday pursuits), and figured you’d get a kick out of some of the, admittedly arbitrary highlights. Here goes:
The top honors go to Eben Pagan, AKA David Deangelo, who created a $20 Million-a-year information publishing business in a dating niche with his "Double Your Dating" series of eBooks and CD/DVD programs in six years.
(By the way, if you dare check over at his site, doubleyourdating.com, you will find that there is hardly a visual to be found on his entire site… no fancy header graphics, no gimmicks, no nothing, only the occasional cover image of his books and products. So anyone claiming that they can’t make money online on account of lacking in the Web artistry department should take notice.)
But we’re not here to talk about Eben’s actual business, but about the business expertise he has amassed while building it, which he freely shared during his keynote address (he didn’t even have anything to pitch, other than a brief mention of his high end business building program that will at some point in the future be found at getaltitude.com).
Let me tell you, the guy is a master when it comes to applying some of the Business Psychology principles that I teach to my coaching clients. His entire presentation was a textbook case of how to apply NLP and other techniques to public speaking, from getting complete audience compliance right at the outset, to wrapping each of his points in great visual or tangible metaphors and stories.
I’d love to show you the video of his presentation with a voice-over "play-by-play" of everything he did, but alas there is such a thing as copyrights. Then again, I should probably call his office to get permission to show it for teaching purposes. I just might do it.
Other notables were Tellman Knudson and Ben Mack, each for giving the most hard-core, heart-felt, and business psychology relevant presentations of the conference, in front of rather small "break out" audiences at that.
Tellman spoke on the Zeigarnik Effect (the observable psychology fact that incomplete items are more easily remembered than completed ones) and how it relates to Alternate Reality Games and similar techniques used by marketers in recent years to involve audiences in e.g. product launches.
He actually went all-out to spin along one such A.R.G. right in front of our very eyes during the presentation (incidentally on the question of what A.R.G.’s were), with things such as requiring us to send an email to a given address to receive further clues.
And he also used the most hard-core audience compliance method I have ever seen, by refusing to start the presentation until everyone had completely moved to the front and filled up each of the first few rows. The poor guy sitting by himself in the fifth row must have thought "Surely he isn’t going to make me move as well…", but he did, to the words "This isn’t a joke." Brilliant.
Ben Mack laid out his 9 Step system for becoming a "Bad Ass", in life and in internet marketing, and his introduction of how he had learned about this subject from a guy in high school was extremely genuine and touching.
This is the same Ben Mack who once served as a Branding Specialist on the Cingular account of his former employer, a high end advertising firm, and who routinely performs fire-eating at every plausible opportunity, as he did again on stage the day before for the entire StomperNet audience. I should also mention for Buckminster-Fuller fans that Ben as a youngster spent a weekend with Bucky through some sort of "Bucky bootcamp" for kids, and quotes him almost nonstop…
Get a taste of Ben’s presentation in this replay as a Camtasia presentation of the Bad Ass Report.
More goodies from the conference for your enjoyment in the next post… alright, alright, I am typing as fast as I can over here…