The iPad is set to finally get into the hands of the public Saturday, April 3, after another 2.5 months of additional waiting and speculating. This after the many months of waiting and speculating that had built up before the official iPad announcement in January…
Predictably orchestrated with Apple’s ingenious Archetype Branding, the secrecy has continued [...]

Stop Whining About How Elitist And Expensive TED Is [Just Because] You Didn’t Get Invited Feb. 15, 2010, 9:17 AM
>> Too bad you missed it! Larry Page gave everyone a free Nexus One.
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via Silicon Alley Insider.

(Minor edit for colorful language.)
What is amazing about this (the subhead sentence after the headline), is not what it says [...]

Just as predicted by my recent post on “Why Creating A New Habit Is So Hard”, I haven’t quite been entirely able to lay off of the “Quick Hits” posts to Posterous.
Still working on modifying that habit to posting here instead… :)
Since we wouldn’t want you to miss anything important, these were the most recent [...]

Chances are that unless you have been living under an Internet-free rock, you have gotten a dose of the rumor mill surrounding Apple’s likely new product, the Apple Tablet computer (by whatever name it will eventually appear on Wednesday, unless it won’t, that is).
iPad/iSlate/iTablet/etc., heir to the iPhone, destroyer of lesser technology gadgets?!
The name is [...]

After the first two salvos in a $300 Million ad campaign, launched to soften and redefine Microsoft’s image, failed to connect despite making use of comedian Jerry Seinfeld and former Microsoft CEO and world’s richest geek Bill Gates, Microsoft has been pushing a slew of new ads in recent months. And arguably, not one of [...]

Apple launched a completely refreshed line of MacBooks and MacBook Pros last week, to the by now predictable fanfare and guessing-game imbroglio in the blogosphere. I have written previously how this is a deliberate, well-designed Archetype Branding strategy on Apple’s part, using aspects of "The Enigma" archetype among other things.
The MacBooks’ launch did contain the [...]