Microsoft’s desperate attempts at purchasing all or part of Yahoo in recent months has highlighted the deep and ongoing branding mess that Redmond finds itself in. So bad have things gotten that this fact was acknowledged in no less than MSFT’s internal email on how to get its listing Internet division to profitability: … 4. […]

Apple’s second-generation iPhone 3G is set to hit the market Friday to the by now customary camping lines and fanfare, and, more importantly, high sales expectations. And while it’s fun to partake in all of the speculation and hand-wringing over specific features (iPhone App store, enterprise IT compatibility, battery-life), the truly important underlying dynamics can often […]

News broke today that Microsoft is phasing out its Craigslist competitor attempt "Windows Live Expo". My goodness WLE, we hardly knew (of) you… It’s no wonder this site failed so completely, Microsoft’s branding is 100% wrong and horrible: Meaningless, confusing, too long/not snappy enough, unmemorable, etc. etc. They don’t get branding at all. I wonder if they’ll […]

It’s been 10 days since Microsoft-Yahoo deal was called off by Steve Ballmer, and in the days that followed the commentary and speculation has been churning at record pace. Several times last week I was tempted to write this post, only to hold off for a while longer because I wanted to write something for my […]

Some comments I wrote today on this Silicon Alley Insider post on new movements in the Microsoft-Yahoo negotiations ballooned to the point that I determined they would be worth their own expanded post for the benefit of my readers. More so because they were veering head-long into serious "Business Mind Hacks" psychology issues related to […]