Archive for Tag: "Category Psychology"
Get The feed For This Tag
|
Jun 06
|
Microsoft’s Branding Mess Claims Another Victim: “Windows Live Expo”Filed under
|
News broke today that Microsoft is phasing out its Craigslist competitor attempt "Windows Live Expo". My goodness WLE, we hardly knew (of) you…
It’s no wonder this site failed so completely, Microsoft’s branding is 100% wrong and horrible: Meaningless, confusing, too long/not snappy enough, unmemorable, etc. etc.
They don’t get branding at all. I wonder if they’ll [...]
Tags: Branding, Category Psychology, Microsoft, Positioning, Windows Live Expo |
Mindhacks.

View 1 Comment.
