Archive for Tag: "Cuil"

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Aug 04

Cuil One Week On: “Worst. Launch. Ever.” Redux

Filed under Business Is Marketing.

I already wrote in detail about Cuil’s branding crimes last week. Then an interview by Silicon Alley Insider’s Peter Kafka with Cuil’s CEO Tom Costello today reminded us of everything that went wrong with the would-be Google competitor’s lauch, as well as everything that is still wrong with it. While apparently the outages of the first days […]

Tags: Brand Confusion, Branding, Cuil, Google, Peter Kafka, Robert Scoble, Tom Costello | Filed under Business Is Marketing.

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Jul 29

Cuil, Knol, and other crimes against branding

Filed under Business Is Marketing.

Yesterday’s launch of would-be Google search killer "Cuil", dreamed up by several ex-Googlers with $33M in funding, may have been a lesson in launch catastrophe. But even more problematic than the apparently relatively poor search results and availability outages (Cuil had after all boasted of a larger search index than Google), were the crimes against branding […]

Tags: Brand Confusion, Brand Dilution, Brand Extension, Branding, Cuil, Google, Google brands, iPhone, Knol, MobileMe | Filed under Business Is Marketing.