Proto-blogger and godfather of RSS Dave Winer on his Scripting News Blog writes this week in “Natural-born blogger”:

We get into the subjectives of what makes natural-born blogger [NBB]. Here are some of the ideas.
1. An natural-born blogger doesn’t wait for permission.
2. A NBB explains things, even when they don’t understand. An NBB is often proved [...]

Mashable.com makes a great point in 10 Things You Must Do to Earn Your Audience’s Trust (my BOLD highlights):

4. Own your subject. You don’t need to be an expert at first. You should work hard to become one, but when you’re starting out, you should find the book other books and websites in your area [...]