Mind boggling, isn’t it?
So the question is, how can your message, product, or service break through the noise?
I found this great Social Media counter widget in Jim Long’s (AKA @NewMediaJim on Twitter) thoughtful post The End of Innocence – Why Social Media Is the New Corporate Media, where he writes:

As social media has matured, I get [...]

I have mentioned social media sensation Twitter, originally billed as a so-called "micro-blogging" service, in a number of posts over the last year, and by now there is almost no way that you haven’t heard one of its seemingly nightly mentions in the mainstream media.
If you’re not on Twitter yet, you should be, if only [...]