Round-up of recent *Quick Hits* Business Mindhacks on Posterous

http://posterous.com/images/homepage2/posterous_logo1.pngJust as predicted by my recent post on “Why Creating A New Habit Is So Hard”, I haven’t quite been entirely able to lay off of the “Quick Hits” posts to Posterous.

Still working on modifying that habit to posting here instead… :)

Since we wouldn’t want you to miss anything important, these were the most recent offerings:

Read and profit. Feel free to share.

Can Smart Filtering Save Both Us And Google Buzz?

Robert Scoble today brought up an interesting idea on one of his postings to Google’s new ‘Buzz’ service:

THE MOST PRODUCTIVE thing I’ve done this week is to use Gmail’s “More Actions/Filter items like these” to rid my inbox of spam and bacon emails, which makes my inbox much more useable.[…] I so want this same feature for Google Buzz. Imagine if you could say “get rid of Scoble anytime he talks about Twitter.” Or, if you could filter out something like any message that includes the words “Tiger Woods.”

Wouldn’t you want this too?

buzzI’ve been thinking about filtering a lot since I became a regular user of Twitter and Friendfeed in 2008/2009. Here is my riff on this question, expanded from my initial comments over on Buzz:

Yes, intelligent filtering is the future. If Google Buzz can pull off per keyword, per user (or per group) filtering, they will win. It is a huge flaw in Twitter that I basically still have to view all (follow) or nothing (unfollow or block) from a given user, and if I choose “all”, then everything arrives with the same priority.

This is simply not how we’re going to overcome information overload. Remember that in an information economy, attention becomes the only scarce resource. So it is worth saving and protecting your attention. On Twitter or any other social media or wider “information stream”-type of service.

(Yes, that includes Email as well. Your email is simply yet another inbound information stream you consume. Sometimes you reply to something, sometimes you forward something.)

Whoever does the best job in helping you to do this has a true business proposition, and will be rewarded by the marketplace. (Here is a nice summation of the problem by Louis Gray in slide deck format.)

Now the reverse case is also important: Per user (or per group) surfacing (“track”) of keywords, that pops items of key interest to you to the top of the heap of your inbound stream, past all others.

Continue reading “Can Smart Filtering Save Both Us And Google Buzz?”

This SiliconAlleyInsider Sub Headline Reveals Why You Must Move The Freeline

Stop Whining About How Elitist And Expensive TED Is [Just Because] You Didn’t Get Invited
Feb. 15, 2010, 9:17 AM

>> Too bad you missed it! Larry Page gave everyone a free Nexus One.

.

via Silicon Alley Insider.

(Minor edit for colorful language.)

What is amazing about this (the subhead sentence after the headline), is not what it says about TED, but what it says about the future of content creation, and the question of charging for it.

Yes, Larry Page is a multi-billionaire who gave away free Nexus Ones created by his Fortune 500 (currently ranked #150) company, Google, to other well-to-do folks who were able to afford to pay $6,000 for the exclusive TED Talks experience. In doing so, he is following word of mouth (WOM) marketing model 101, of getting your product into the hands of key influencers, and hopefully winning them over, and getting them to evangelize your product.

But aside from all of that, he is showing what the future really holds: With ever cheaper reading & communication devices such as the Nexus One, it will become increasingly common to give those away to users, JUST to have SOME influence over what content (and thereby advertisements) they consume.

In essence, such a give-away represents A PAYMENT of the consumer for consuming content on the “gifters” platform. That is how important it is to get some, any slice of the attention pie. The getting of some of which implies that you will have opportunities down the road to do business with the “giftee” in the form of offers (ads or otherwise) that can be embedded with the content.

Note that it is taking for granted that a lot of content itself cannot be charged for. Why? …

Continue reading “This SiliconAlleyInsider Sub Headline Reveals Why You Must Move The Freeline”