OK, so Facebook game maker Zynga is raising additional money at a $10 BILLION valuation. One would hope that that’s enough to make anyone’s ears prick up…
So how did they get here: By understanding something about human psychology, and then HACKING it for all its worth.
1) Addict people with SIMPLE, low learning-curve games, that 2) [...]

Techcrunch.com today featured a guest post by Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania entitled "Why Advertising Is Failing On The Internet".
In the lengthy post he argues his "basic premise [...] that the internet is not replacing advertising but shattering it", which due to its [...]