Archive for Tag: "iPhone"

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Oct 24

Apple Pricing Strategies: The new MacBooks not as cheap as some had hoped

Filed under Business Is Marketing.

Apple launched a completely refreshed line of MacBooks and MacBook Pros last week, to the by now predictable fanfare and guessing-game imbroglio in the blogosphere. I have written previously how this is a deliberate, well-designed Archetype Branding strategy on Apple’s part, using aspects of "The Enigma" archetype among other things. The MacBooks’ launch did contain the […]

Tags: Apple, archetype, Archetype Branding, Branding, iPhone, iPod Touch, Mac, MacBook, Pricing Strategy, Steve Jobs | Filed under Business Is Marketing.

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Sep 11

New iPod Touch Pricing: Just A Decoy Offer To Drive iPhone Sales?

Filed under Mind Hacks.

Apple unveiled it’s new renditions of both the iPod Touch and the iPod Nano on Tuesday, along with several other software upgrades. And at first I was surprised by some of the price-point decisions: 1) I had thought the Nano might go to $99 from $149 in line with Apple’s new, more populist "recession pricing" ideas […]

Tags: Apple, Behavioral Economics, Dan Ariely, decoy offers, iPhone, iPod Pricing, iPod Touch | Filed under Mind Hacks.

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Jul 29

Cuil, Knol, and other crimes against branding

Filed under Business Is Marketing.

Yesterday’s launch of would-be Google search killer "Cuil", dreamed up by several ex-Googlers with $33M in funding, may have been a lesson in launch catastrophe. But even more problematic than the apparently relatively poor search results and availability outages (Cuil had after all boasted of a larger search index than Google), were the crimes against branding […]

Tags: Brand Confusion, Brand Dilution, Brand Extension, Branding, Cuil, Google, Google brands, iPhone, Knol, MobileMe | Filed under Business Is Marketing.

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