Archive for Tag: "Mac"

Get The feed For This Tag

Oct 24

Apple Pricing Strategies: The new MacBooks not as cheap as some had hoped

Filed under Business Is Marketing.

Apple launched a completely refreshed line of MacBooks and MacBook Pros last week, to the by now predictable fanfare and guessing-game imbroglio in the blogosphere. I have written previously how this is a deliberate, well-designed Archetype Branding strategy on Apple’s part, using aspects of "The Enigma" archetype among other things. The MacBooks’ launch did contain the […]

Tags: Apple, archetype, Archetype Branding, Branding, iPhone, iPod Touch, Mac, MacBook, Pricing Strategy, Steve Jobs | Filed under Business Is Marketing.

View Comments.

Aug 19

Apple’s “Magician” Archetype Branding Revisited: Good News - Bad News

Filed under Business Is Marketing. 3 Comments
A little while ago I told you about Apple’s carefully crafted Archetype Branding of Steve Jobs as a "Wizard of Oz"-like character, the magician who disappears behind the curtains and reappears with new, ever-more-amazing wonders of technology. Since then, there have been a number of developments that both prove the power of this form of marketing, […]

Tags: Apple, archetype, Archetype Branding, Branding, Mac, Positioning, Steve Jobs | Filed under Business Is Marketing.

View 3 Comments.

Jul 09

What the iPhone and Steve Jobs have to do with “The Magician”

Filed under Business Is Marketing. 4 Comments
Apple’s second-generation iPhone 3G is set to hit the market Friday to the by now customary camping lines and fanfare, and, more importantly, high sales expectations. And while it’s fun to partake in all of the speculation and hand-wringing over specific features (iPhone App store, enterprise IT compatibility, battery-life), the truly important underlying dynamics can often […]

Tags: Apple, archetype, Branding, Jay Abraham, Mac, Positioning, Rich Schefren, Steve Jobs, WWDC | Filed under Business Is Marketing.

View 4 Comments.

Get Access

Want to have immediate access to our private vault of Mind Hacks?

First Name:
Email:

Search This Site

Grab the Feed

Via RSS / Via Email
7 Reasons to Subscribe.