Archive for Tag: "MobileMe"
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Jul 29
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Cuil, Knol, and other crimes against brandingFiled under
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Yesterday’s launch of would-be Google search killer "Cuil", dreamed up by several ex-Googlers with $33M in funding, may have been a lesson in launch catastrophe.
But even more problematic than the apparently relatively poor search results and availability outages (Cuil had after all boasted of a larger search index than Google), were the crimes against branding […]
Tags:
Brand Confusion, Brand Dilution, Brand Extension, Branding, Cuil, Google, Google brands, iPhone, Knol, MobileMe
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