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	<title>Business Mindhacks &#187; OpenSocial</title>
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		<title>Update on: Is A Microsoft-Facebook Play In The Cards?!</title>
		<link>http://businessmindhacks.com/post/update-on-is-a-microsoft-facebook-play-in-the-cards</link>
		<comments>http://businessmindhacks.com/post/update-on-is-a-microsoft-facebook-play-in-the-cards#comments</comments>
		<pubDate>Thu, 29 May 2008 02:01:25 +0000</pubDate>
		<dc:creator>Alex</dc:creator>
				<category><![CDATA[Mind Hacks]]></category>
		<category><![CDATA[attention age]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[fbOpen]]></category>
		<category><![CDATA[FriendConnect]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Micro-hoo]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[OpenSocial]]></category>
		<category><![CDATA[Yahoo]]></category>

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		<description><![CDATA[There have been surprisingly fast developments in the brewing war over social networking open standards involving Facebook and Google&#8217;s FriendConnect and OpenSocial, which I first referenced in last week&#8217;s post on Microsoft&#8217;s possible rationales for soon making an offer for Facebook.
Facebook on Tuesday announced &#34;fbOpen&#34; as its competing OPEN standard for building Facebook compliant social [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="" class="leftimg" src="/p/micro-facebook.gif" />There have been surprisingly fast developments in the brewing war over social networking open standards involving Facebook and Google&#8217;s FriendConnect and OpenSocial, which I first referenced in <a href="/post/post-microhoo-a-microsoft-facebook-play" target="_blank">last week&#8217;s post</a> on Microsoft&#8217;s possible rationales for soon making an offer for Facebook.</p>
<p>Facebook on Tuesday <a rel="nofollow" target="_blank" href="http://www.techcrunch.com/2008/05/27/facebook-confirms-plans-to-open-source-its-platform/">announced &quot;fbOpen&quot;</a> as its competing OPEN standard for building Facebook compliant social networks. I would expect that a competitor to Google&#8217;s FriendConnect for accessing Facebook&#8217;s (and other compliant social networks&#8217;) social graph information, if not already included,  is soon to follow.</p>
<p>How nice of them to be complying with my recent prediction so quickly&hellip; as for the other shoe to drop and Microsoft buying them, we&rsquo;ll see.</p>
<p>Here&#8217;s what I said May 16 on Microsoft&#8217;s options:</p>
<blockquote>
<p>&#8230; Buy Facebook and VERY QUICKLY throw weight behind <b>Facebook&rsquo;s API as a competing standard to OpenSocial in opening up the &ldquo;walled garden&rdquo; of Facebook in strategic ways.</b></p>
</blockquote>
<p>Given Facebook&#8217;s recent loss of developer energy and possible setting in of some user boredom, in reality <span style="background-color: Yellow;">this move is not much of a surprise per se, but the speed of the reaction is. This goes to show that mind-set and mind-share are everything in this new Attention Economy of Web 2.0 and beyond.</span></p>
<p>Facebook just couldn&#8217;t afford to let Google own the &quot;open social network API&quot; category and run away with things. So they had to reverse course and open up their social graph. <strong>We&#8217;ll soon know if Microsoft thinks it can afford being without a credible stake in the social networking space as a whole.&nbsp;</strong>(And no, their &quot;Live Spaces&quot; offering is NOT a credible stake.)</p>
<p>My bet is on them buying Facebook, and quickly.</p>
<p>I was reminded today that <a rel="nofollow" target="_blank" href="http://www.alleyinsider.com/2008/5/live_rupert_murdoch_at_d_nws_">Rupert Murdoch did the MySpace deal in one weekend</a> back in 2005. And despite the recent MySpace plateauing (at least in the U.S.) until about the beginning of this year when they made their moves on MySpace apps and a more solid API footing supporting Google&#8217;s OpenSocial, <strong>the then $580M price tag must appear like the steal of the century now that Facebook might go for $15B+.</strong></p>
<p>Given that Micro-hoo negotiations appear to have more thoroughly collapsed for the time being (both sides have made statements in the last week or so that things were never as close to a deal as assumed before Ballmer&#8217;s pull-out, with both <a href="http://kara.allthingsd.com/20080523/microhoo-the-gates-factor/" target="_blank" rel="nofollow">Bill Gates</a> and <a href="http://www.alleyinsider.com/2008/5/live_jerry_yang_sue_decker_at_d_conference_yhoo_" target="_blank" rel="nofollow">key Yahoos</a> presumably holding serious reservations), Microsoft does have a lot of cash burning a hole in it&#8217;s pocket.</p>
<p>More on that continuing saga later. I still owe you &quot;Micro-hoo: The Post-Mortem Post Part II&quot;, only the developments are moving faster than I can write&#8230; intelligently&#8230;</p>
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