Proto-blogger and godfather of RSS Dave Winer on his Scripting News Blog writes this week in “Natural-born blogger”: We get into the subjectives of what makes natural-born blogger [NBB]. Here are some of the ideas. 1. An natural-born blogger doesn’t wait for permission. 2. A NBB explains things, even when they don’t understand. An NBB […]

After the first two salvos in a $300 Million ad campaign, launched to soften and redefine Microsoft’s image, failed to connect despite making use of comedian Jerry Seinfeld and former Microsoft CEO and world’s richest geek Bill Gates, Microsoft has been pushing a slew of new ads in recent months. And arguably, not one of […]

A little while ago I told you about Apple’s carefully crafted Archetype Branding of Steve Jobs as a "Wizard of Oz"-like character, the magician who disappears behind the curtains and reappears with new, ever-more-amazing wonders of technology. Since then, there have been a number of developments that both prove the power of this form of […]

The Micro-hoo saga has been turning uglier in the last few days, if such a thing is possible: The three-way "negotiations" between Carl Icahn, the Yahoo board, and Microsoft turned up another non-starter offer for MSFT to cherry-pick Yahoo’s search assets, which in turn led to much finger-pointing, and general acrimony. The result is that […]

Apple’s second-generation iPhone 3G is set to hit the market Friday to the by now customary camping lines and fanfare, and, more importantly, high sales expectations. And while it’s fun to partake in all of the speculation and hand-wringing over specific features (iPhone App store, enterprise IT compatibility, battery-life), the truly important underlying dynamics can […]

News broke today that Microsoft is phasing out its Craigslist competitor attempt "Windows Live Expo". My goodness WLE, we hardly knew (of) you… It’s no wonder this site failed so completely, Microsoft’s branding is 100% wrong and horrible: Meaningless, confusing, too long/not snappy enough, unmemorable, etc. etc. They don’t get branding at all. I wonder […]

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