OK, so Facebook game maker Zynga is raising additional money at a $10 BILLION valuation. One would hope that that’s enough to make anyone’s ears prick up…
So how did they get here: By understanding something about human psychology, and then HACKING it for all its worth.
1) Addict people with SIMPLE, low learning-curve games, that 2) [...]

TechCrunch writes in The Subplots Of The iPad Blockbuster:

As I laid out a few weeks ago, it seems pretty likely that it was Apple that leaked much of the information to The Wall Street Journal about the tablet device prior to its launch — including the bogus $1,000 price from “analysts.” Later, a former Apple [...]