OK, so Facebook game maker Zynga is raising additional money at a $10 BILLION valuation. One would hope that that’s enough to make anyone’s ears prick up…
So how did they get here: By understanding something about human psychology, and then HACKING it for all its worth.
1) Addict people with SIMPLE, low learning-curve games, that 2) [...]

Apple launched a completely refreshed line of MacBooks and MacBook Pros last week, to the by now predictable fanfare and guessing-game imbroglio in the blogosphere. I have written previously how this is a deliberate, well-designed Archetype Branding strategy on Apple’s part, using aspects of "The Enigma" archetype among other things.
The MacBooks’ launch did contain the [...]