Archive for Tag: "Pricing Strategy"
Filed under Mindhacks. 7 Comments
OK, so Facebook game maker Zynga is raising additional money at a $10 BILLION valuation. One would hope that that’s enough to make anyone’s ears prick up…
So how did they get here: By understanding something about human psychology, and then HACKING it for all its worth.
1) Addict people with SIMPLE, low learning-curve games, that 2) [...]