My experiment with the Wordpress-Theme-based Redirect Engine/URL shortener (REUS) has kept me rather busy for almost a month now, but additional valuable insights were gained in the process. And even though this solution is initially a bit more labor intensive (taking only about 35 minutes or so to set up), creating a "Roll Your Own" [...]

2nd UPDATE: Since this post came out, I have written a follow-up post digging deeper into my subsequent findings and explaining 10 Reasons To “Roll Your Own” TinyURL Using Wordpress, and have also created an “install instructions only, no rationales” version for your convenience.
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OK, haven’t posted in a little while, in part because I had [...]