Archive for Tag: "Rich Schefren"

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Jul 09

What the iPhone and Steve Jobs have to do with “The Magician”

Filed under Business Is Marketing. 4 Comments
Apple’s second-generation iPhone 3G is set to hit the market Friday to the by now customary camping lines and fanfare, and, more importantly, high sales expectations. And while it’s fun to partake in all of the speculation and hand-wringing over specific features (iPhone App store, enterprise IT compatibility, battery-life), the truly important underlying dynamics can often […]

Tags: Apple, archetype, Branding, Jay Abraham, Mac, Positioning, Rich Schefren, Steve Jobs, WWDC | Filed under Business Is Marketing.

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May 15

An Education in Copywriting

Filed under Mind Hacks.

If you are like me, then your entire life up to the moment you got into internet marketing (or for that matter off-line marketing of your own business or professional services), you didn’t have the first idea about copywriting. In fact, you would have been trained to write in all possible ways other than those […]

Tags: Copywriting, Marlon Sanders, Michael Fortin, Rich Schefren | Filed under Mind Hacks.

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Apr 18

The Folks From ‘The Secret’ On Larry King Live

Filed under Beyond "The Secret", Business Is Marketing.

If you’ve at all wondered about the recent craze around the movie "The Secret" (and earlier "What the Bleep…"), but have yet to dive into the hoopla, the video and transcripts from a show about the phenomenon on Larry King Live are a must-see/read primer to get you started. In case you hadn’t noticed, literal salvos […]

Tags: Jack Canfield, James Ray, Joe Vitale, Larry King, Napoleon Hill, Rhonda Byrne, Rich Schefren, Robert Kiyosaki, The Secret, Wallace Wattles, What The Bleep | Filed under Beyond "The Secret", Business Is Marketing.

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