The iPad is set to finally get into the hands of the public Saturday, April 3, after another 2.5 months of additional waiting and speculating. This after the many months of waiting and speculating that had built up before the official iPad announcement in January…
Predictably orchestrated with Apple’s ingenious Archetype Branding, the secrecy has continued unabated, with iPad app developers with actual units in hand apparently having to guard them in a set-up that sounds like something out of a Tom Clancy spy novel:
Blacked out windows, iPads chained to physical desks, no-one-leaks-nothing (unless we want them to), etc.
Yet the pre-sales that started a few weeks ago have been going briskly, with up to 240,000 devices pre-sold for pick-up at Apple stores come Saturday. The remainder (rumors around supply problems continue, but are they put out there by Apple deliberately?) is held back for live store sales, which Apple needs in order to generate the by now pre-requisite Apple Store “I’m getting my iXYZ” camp-out scenes.
Social proof you couldn’t buy with all of the ad money in the world…
Much of the immediate knee-jerk criticism, which was almost inevitable due to the massive pre-announcement hype, seems to have dissipated. Not too many left in the Beavis-and-Butthead gallery left to snicker…”it’s called iPad…hehe” either (no one ever complained about “notepads” or similar before).
Daniel Lyons of Newsweek, one of the early critics, even had a massive change of heart recently as he explains in the digital pre-release of his upcoming news-stand article “Why the iPad Will Change Everything”:
Jobs calls it “a truly magical and revolutionary device,” and supposedly has told people close to him that the iPad is the most important thing he’s ever done.
Which is why so many of us raced to San Francisco in January to get an up-close view of the miraculous tablet. Yet my first thought, as I watched Jobs run through his demo, was that it seemed like no big deal. It’s a bigger version of the iPod Touch, right? Then I got a chance to use an iPad, and it hit me: I want one. Like the best Apple products, the user interface is so natural it disappears.
Elsewhere, the discussion is raging as to if, and if so how much, the iPad will change the fortunes of the deeply troubled publishing industry, especially for magazines, but for e/Books as well. After all, among many other things, the iPad is being positioned, or at least talked up as, a “Kindle Killer” (referring to Amazon’s efficient, yet somewhat ungainly and black-and-white-only eBook reader device).
The opinions range from “god-sent”, to “it won’t do much”. Scott Rosenberg argues: “For The Media Business, The iPad In 2010 Is The Same As The CD-ROM In 1994“, i.e. a relative dud.
Do I want one?
So, with all of that said, here are some of my own thoughts on use cases for the iPad, and why I’ve come around to wanting one myself before long: