OK, so Facebook game maker Zynga is raising additional money at a $10 BILLION valuation. One would hope that that’s enough to make anyone’s ears prick up…
So how did they get here: By understanding something about human psychology, and then HACKING it for all its worth.
1) Addict people with SIMPLE, low learning-curve games, that 2) [...]

Mind boggling, isn’t it?
So the question is, how can your message, product, or service break through the noise?
I found this great Social Media counter widget in Jim Long’s (AKA @NewMediaJim on Twitter) thoughtful post The End of Innocence – Why Social Media Is the New Corporate Media, where he writes:

As social media has matured, I get [...]

Robert Scoble today brought up an interesting idea on one of his postings to Google’s new ‘Buzz’ service:

THE MOST PRODUCTIVE thing I’ve done this week is to use Gmail’s “More Actions/Filter items like these” to rid my inbox of spam and bacon emails, which makes my inbox much more useable.[...] I so want this same [...]

Just as predicted by my recent post on "Why Creating A New Habit Is So Hard", I haven’t quite been entirely able to lay off of the "Quick Hits" posts to Posterous. Still working on modifying that habit to posting here instead… :)
Since we wouldn’t want you to miss anything important, these were the most [...]

A passage from Twitter CEO Evan Williams’ post why the new, formalized Retweet function "works the way it does" shows lack of depth and clarity in Twitter’s thinking about the significance of trying to replace the "Retweet" (RT) forwarding convention, something that arose organically from its community without any assistance by the company whatsoever:

The attribution [...]

Just as predicted by my recent post on "Why Creating A New Habit Is So Hard", I haven’t quite been entirely able to lay off of the "Quick Hits" posts to Posterous. Still working on modifying that habit to posting here instead… :)
Since we wouldn’t want you to miss anything important, these were the most [...]

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