The iPad is set to finally get into the hands of the public Saturday, April 3, after another 2.5 months of additional waiting and speculating. This after the many months of waiting and speculating that had built up before the official iPad announcement in January…
Predictably orchestrated with Apple’s ingenious Archetype Branding, the secrecy has continued [...]

Just as predicted by my recent post on “Why Creating A New Habit Is So Hard”, I haven’t quite been entirely able to lay off of the “Quick Hits” posts to Posterous.
Still working on modifying that habit to posting here instead… :)
Since we wouldn’t want you to miss anything important, these were the most recent [...]

Chances are that unless you have been living under an Internet-free rock, you have gotten a dose of the rumor mill surrounding Apple’s likely new product, the Apple Tablet computer (by whatever name it will eventually appear on Wednesday, unless it won’t, that is).
iPad/iSlate/iTablet/etc., heir to the iPhone, destroyer of lesser technology gadgets?!
The name is [...]

Apple launched a completely refreshed line of MacBooks and MacBook Pros last week, to the by now predictable fanfare and guessing-game imbroglio in the blogosphere. I have written previously how this is a deliberate, well-designed Archetype Branding strategy on Apple’s part, using aspects of "The Enigma" archetype among other things.
The MacBooks’ launch did contain the [...]

A little while ago I told you about Apple’s carefully crafted Archetype Branding of Steve Jobs as a "Wizard of Oz"-like character, the magician who disappears behind the curtains and reappears with new, ever-more-amazing wonders of technology.
Since then, there have been a number of developments that both prove the power of this form of marketing, [...]

Apple’s second-generation iPhone 3G is set to hit the market Friday to the by now customary camping lines and fanfare, and, more importantly, high sales expectations.
And while it’s fun to partake in all of the speculation and hand-wringing over specific features (iPhone App store, enterprise IT compatibility, battery-life), the truly important underlying dynamics can often [...]