Microsoft’s desperate attempts at purchasing all or part of Yahoo in recent months has highlighted the deep and ongoing branding mess that Redmond finds itself in.
So bad have things gotten that this fact was acknowledged in no less than MSFT’s internal email on how to get its listing Internet division to profitability:

… 4. [...]

News broke today that Microsoft is phasing out its Craigslist competitor attempt "Windows Live Expo". My goodness WLE, we hardly knew (of) you…
It’s no wonder this site failed so completely, Microsoft’s branding is 100% wrong and horrible: Meaningless, confusing, too long/not snappy enough, unmemorable, etc. etc.
They don’t get branding at all. I wonder if they’ll [...]