If you’ve at all wondered about the recent craze around the movie "The Secret" (and earlier "What the Bleep…"), but have yet to dive into the hoopla, the video and transcripts from a show about the phenomenon on Larry King Live are a must-see/read primer to get you started.

In case you hadn’t noticed, literal salvos are being traded in the "blogosphere" by proponents and critics of the movie, as to the merits of these ideas. Not least of all, there is significant interest in the marketing strategies and tactics that were employed in turning this into a 50-million-dollars-plus financial windfall.

Me, I like to stay above the fray and pick out the nuggets and learnings with cool precision. Certainly little of this is new, long before The Secret there was Napoleon Hill. And before him there was Wallace Wattles and the "Science of Getting Rich" , who himself was a product of the Constructive Science movement in the late 19th century.

A neat tidbit I learned from Rich Schefren is that Napoleon Hill actually went almost completely broke near the end of his life and had to be rescued by and sell the rights to his work to W. Clement Stone. Imagine that, the guy who wrote "Think and Grow Rich"!

Then there were quite a few others in between, notably Stuart Wilde’s "The Trick to Money is Having Some" and to some extent Kiyosaki’s "Rich Dad, Poor Dad"…

So there is no doubt that the marketing behind The Secret is brilliant. By the way, there is an interview with Rhonda Byrne that was offered as a try-us-out-gimmie-bonus through one of Agora’s Healthy, Wealthy & Wise offsprings. I haven’t even really read it yet, but one of the things you can see right from skimming through the interview, is that she comes across as a true believer. Now whether that’s an act or not I don’t know.

Point is, one of their marketing "tricks" was to supposedly give away millions of DVD’s of the movie away to people. Which of course goes very nicely with their ideas about "giving to receive". So is this maxim then a spiritual law or simply the psychological drive to reciprocity? The answer is likely "yes!"…

Back to the Larry King materials:

Copywriting coach Joe Vitale, success coach James A. Ray, and Jack Canfield of "Chicken Soup for the Soul" fame among others answer Larry’s questions on the Law of Attraction, the power of the Unconscious Mind, and what it takes in their view to get areas such as business, prosperity or career handled in your life.

Here the links:

Video: Vitale, Canfield, Ray, et al. "The Secret" on Larry King Live

Transcript of the show

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