If your business has anything to do with Google, or if you have any interest in the development of the Internet, or if you know what Google is :), you should take the time to review this 30+ slide presentation from French consulting firm FaberNovel, entitled "Everything you always wanted to know about Google but were afraid to ask" (or more likely, never stopped to ask).

If you’ve been wondering about what Google is really up to with its forays into mobile phones with their Google Android OS (now out on the G1 Phone with T-Mobile), why they don’t care when many of their services don’t monetize (yet or ever), and why Google is interested in "stealing our voices" (?!?!), then this slide deck is for you.

I am very serious about this, spending about 10-15 minutes studying it can save you dozens if not hundreds of hours of reading tech newsy blog posts, or checking Techmeme.com every few hours. Once you understand the big picture of what Google is doing, you can create plans for your own business around them if applicable (and if your business is going to thrive in the 21st century it is almost certainly applicable), or actually model (copy) some of Google’s strategies and principles.

Study especially the explanation of how Google uses network effects starting on slide #24. Happy strategizing!

All about Google

View SlideShare presentation or Upload your own. (tags: google strategy)

As an aside, it is extremely profitable to search SlideShare.net for presentation slides in your area of interest. You usually get highly condensed/integrated information, you can use successful presentations as templates for your own work, and possibly upload your own presentations in your own areas of expertise.

56 thoughts on “Understanding Google’s Strategies – A Must-See Presentation Slide-Deck

  1. Your representation Google – $Money is great!. Google strategies are very unique in type and helps us to make pretty good money. Thanks for your information on it and novice like me can learn it better.

  2. I reviewed the presentation and, while I thought it made some good points, found it v. tactical in nature. That is, describing what Google has done, then finding a rationale that fit but w/out a clear understanding of the underlying strategy that ties each initiative together. Not one to poke holes in other peoples work w/out providing a target of my own, I wrote an overview that sits on top based on my understanding of online advertising economics. If you get a chance, tell me what you think: *link*

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