Proto-blogger and godfather of RSS Dave Winer on his Scripting News Blog writes this week in “Natural-born blogger”:

We get into the subjectives of what makes natural-born blogger [NBB]. Here are some of the ideas.

1. An natural-born blogger doesn’t wait for permission.

2. A NBB explains things, even when they don’t understand. An NBB is often proved wrong, to which the NBB shrugs his or her shoulders and says something like [“So what”].

3. NBBs go first. If there’s an NBB around you don’t have to wait for a volunteer.

4. NBBs err on the side of saying too much. If you find yourself wishing someone would just [shut up already] you’re very likely looking at an NBB.

Note: Small edits for colorful language… :)

At first sight, it would appear that these points, while well taken, apply only to blogging. And almost in a too-obvious fashion at that.

Unless you have concerned yourself with all manner of business building and entrepreneurship mindset issues, like I tend to do, and take a second look.

Then it becomes clear to you that these are among the most important guide posts for all entrepreneurial activity, and by extension for success in life in a more general sense:

1. Successful people don’t wait for permission

They don’t wait for someone to appoint them to something important (which almost never happens anyway). They give themselves permission to go ahead, they self-appoint.

If you’re uncomfortable with that idea, then you have just identified an important mindset block that is very likely massively holding you back in your business building efforts or aspirations.

I guarantee that almost no one will ever appoint you the expert of your market niche, you have to give yourself permission to be that expert. Of course, you have to make sure you can back it up, else a self-proclamation will ring hollow over time. But the initial catalyst lies within you alone.

2. Successful people shrug off failure

Successful people shrug off failure as if it means nothing, because… well… it doesn’t. All you ever get is a result, all subsequent meaning of that result exists almost entirely in your head.

Any misstep means only that you must be getting closer to your goal than you were before (when you didn’t take any action at all). And of course hopefully you learned something in the process.

The only thing that truly IS tragic is not failure, but being caught in paralysis due to fear of failure. It keeps you suspended in an infinite “possibility loop”, never wanting to find out the truth by either getting proof-of-concept, or not, and moving on to the next concept. It’s a form of addiction to and idea or ideas we have come to hold dear.

Best to find out this week, this month if that idea is only robbing you of precious psychic and other energy…

3. Successful people are ahead of the curve

In branding/positioning there is the well-proven concept of “first mover advantage”, which tends to bestow disproportionate rewards on those that “show up early to the party”.

While the inventor doesn’t always get financial rewards, the Category Leader, the person or business that can install themselves as first for that category in the minds of the consumer (to be taken in the broadest possible sense of a marketplace here), almost always does.

Hence we get Microsoft being more or less unassailable in the business and consumer desktop computing space, while Apple became nearly as dominant in new categories that it either early and decisively jumped on (the iPod), or more or less created (the iPhone).

Anyone else piling into those categories is fighting an uphill, near impossible battle.

And all of this applies to your small business, or solopreneurship as well: Be first, or at least VERY early in something. Ideally by creating a whole new category, which is otherwise known as innovating.

4. Successful People Move The Freeline

While Dave Winer does not explicitly state it here, the idea of erring on the side of saying too much implies the principle I like to call “Moving the Freeline”:

You have to say AS MUCH AS POSSIBLE about what you are trying to get across to people, which means that you have to, in a sense, give your best ideas away!

You can’t hide them behind a Pay-Wall (and even $1 may be too much for people to begin to listen to what you have to say, what you have to offer).

You can’t operate in a way that says: “Once you pay, I’ll tell you something useful or important”.

You can’t drop mere hints about what you have to offer, you have to give away A LOT of the real thing.

Most marketing copy gets this wrong when it merely focuses on trying to persuade, rather than just showing a lot of the goods.

You have to give every possible reason for the other party to do business with you by telling them (nearly) everything you know that could apply to them, free of the irrational fear of being ripped off or plagiarized somehow.

Only then do you have a real chance.

And in order to be able to do this, you have to apply a mindset that most successful people have, what Eben Pagan would call “feeling wealthy right now”.

You see, unless you get to that point of feeling abundant in your ideas right now, you will hold yourself back from getting the business you deserve, because the other party cannot ascertain whether a transaction would be worth their risk.

Does Moving The Freeline Make You Nervous?

In case this kind of openness makes you nervous, you can calm yourself by understanding a few key truths:

The fear that someone wants to rip off your ideas is nearly always an illusion, usually you have the exact opposite problem, that of getting ANYONE to give a dear about you, your business, and your ideas.

Also, the so-called “Curse Of Knowledge” has you systematically underestimate how far you are leaving the non-expert audience behind as an expert in a given arena (see Heath & Heath, Made To Stick).

Even if they wanted to, almost no one would be in a position to replicate your deeper ideas from scratch, without incurring a very significant learning curve.

Of course, if they REALLY wanted to (which is a big if), they could catch up eventually. Which is where the “show up early” principle comes in.

But in the interim, you can, as a consultant say, tell a prospective business EVERYTHING you might do for them in great detail. And it still would be much more likely that they would hire you to work with them, rather than trying to turn around and execute all of these details themselves, cold, from scratch.

To finish up with an example, a prolific tech blogger like Robert Scoble is constantly giving his best ideas away. And certainly a lot of people would say that he can err on the side of saying too much. But that is also how he creates massive value up front, and keeps people engaged with his idea process.

Money and profit become side-effects of his massively “Moving The Freeline” in this way day in and day out. Do thou likewise…

74 thoughts on “What Dave Winer’s “Natural-Born Blogger” Criteria Have To Do With Entrepreneurs

  1. Not asking permission is something that I started doing a few years ago. If I get in trouble, I’ll apologize, but I don’t waste my time giving someone power to say no. Great read!

  2. In reply to @Shevonne:
    Thanks Shevonne,

    when I read Winer’s post I found it uncanny how much his points lined up with core principles that I work with my clients on every day.

    Sounds like you got at least one of them completely handled. Great!

    I would say that for almost anyone, if they have problems with more than 1 of these 4 areas, is likely so stopped that they don’t stand a chance with their business.

  3. Great post… especially #1. I recently read part of a book (don’t remember the name) with the premise of “nobody’s coming”.

    This relates to your 1st point… a lot of people are either consciously or subconsciously waiting for someone to come along and “save them”.

    Or they are waiting for their circumstances to become perfect before they get started. It doesn’t work that way–either you go and make your dreams happen or you don’t–but nobody’s going to do it for you.

    Sounds obvious but a lot of people don’t ever grasp this… they are always blaming others for their lack of success instead of accepting responsibility.

  4. In reply to @Josh Neumann:
    Many thanks Josh, glad you found it useful. You’re points are well taken, I can see the “nobody’s coming” going both ways, as in “nobody’s coming to give you permission or appoint you”.

  5. I really enjoyed reading this post. The best kepts secrets are often in plain view. In some cases the solution can be too easy to be believable – even when its free.

    The “curse of knowledge” is definitely something to keep in mind when sharing ideas or concepts. This is compounded when we make assumptions about our target audience. It is easier to adjust your presentation “live” as you scan the room for feedback. In the web world the reader simply “clicks” to the next page.

    I would encourage anyone to watch two short videos featuring Domenic Orr of Aruba Networks. One is “Competing with Giants: its all about speed” and the second is “The speed of innovation second but better”.

    The more you give away, the more you learn, the more you earn.

    Great blog topic – thanks for sharing.

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