Comments on: What the iPhone and Steve Jobs have to do with “The Magician” http://businessmindhacks.com/post/what-the-iphone-has-to-do-with-the-magician Thinking about your business on another level. Mon, 14 May 2012 02:18:31 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Steve McGee http://businessmindhacks.com/post/what-the-iphone-has-to-do-with-the-magician/comment-page-1#comment-3522 Steve McGee Sun, 21 Feb 2010 10:20:49 +0000 http://businessmindhacks.com/post/what-the-iphone-has-to-do-with-the-magician#comment-3522 Brand is not dead. <br>What I think is dead is BS, like trying to say something is more than it is, or not as bad as it is. </br><br></br><br>Brand is in the eye of the beholder; the market has the final say in what a company or product's brand is. </br><br>Brand equity is a good way of looking at it. Financial equity is real, but is subject to the market's attitude. </br> Brand is not dead.
What I think is dead is BS, like trying to say something is more than it is, or not as bad as it is.

Brand is in the eye of the beholder; the market has the final say in what a company or product's brand is.
Brand equity is a good way of looking at it. Financial equity is real, but is subject to the market's attitude.

]]> By: Twitted by AlexSchleber http://businessmindhacks.com/post/what-the-iphone-has-to-do-with-the-magician/comment-page-1#comment-3232 Twitted by AlexSchleber Wed, 18 Nov 2009 22:33:31 +0000 http://businessmindhacks.com/post/what-the-iphone-has-to-do-with-the-magician#comment-3232 [...] This post was Twitted by AlexSchleber [...] [...] This post was Twitted by AlexSchleber [...]

]]> By: Steve McGee http://businessmindhacks.com/post/what-the-iphone-has-to-do-with-the-magician/comment-page-1#comment-2176 Steve McGee Mon, 01 Dec 2008 05:56:15 +0000 http://businessmindhacks.com/post/what-the-iphone-has-to-do-with-the-magician#comment-2176 Brand is not dead. <br/>What I think is dead is BS, like trying to say something is more than it is, or not as bad as it is. <br/><br/>Brand is in the eye of the beholder; the market has the final say in what a company or product's brand is. <br/>Brand equity is a good way of looking at it. Financial equity is real, but is subject to the market's attitude. Brand is not dead.
What I think is dead is BS, like trying to say something is more than it is, or not as bad as it is.

Brand is in the eye of the beholder; the market has the final say in what a company or product’s brand is.
Brand equity is a good way of looking at it. Financial equity is real, but is subject to the market’s attitude.

]]> By: Linda Ruth http://businessmindhacks.com/post/what-the-iphone-has-to-do-with-the-magician/comment-page-1#comment-1968 Linda Ruth Mon, 14 Jul 2008 18:56:37 +0000 http://businessmindhacks.com/post/what-the-iphone-has-to-do-with-the-magician#comment-1968 Hi Alex. Great post. The branding thing is what magazine publishers are trying to get their minds around. And for the transition to the internet, there are plenty of people out there who will proclaim that branding is dead. But as you and Steve Jobs are here to eloquently show us, it is most certainly not. Hi Alex. Great post. The branding thing is what magazine publishers are trying to get their minds around. And for the transition to the internet, there are plenty of people out there who will proclaim that branding is dead. But as you and Steve Jobs are here to eloquently show us, it is most certainly not.

]]> By: Alex http://businessmindhacks.com/post/what-the-iphone-has-to-do-with-the-magician/comment-page-1#comment-1949 Alex Fri, 11 Jul 2008 19:41:05 +0000 http://businessmindhacks.com/post/what-the-iphone-has-to-do-with-the-magician#comment-1949 In reply to @<a href="#comment-1927">Ben Mack</a>:<br/>Thanks Ben, that means a lot coming from you, one of the undisputed experts in the field.<br/><br/>Haven't read the Mark/Pearson book yet, but have read the Kent Wertime one. You? I'll get the one you recommended on my next Amazon "harvest"... :) In reply to @Ben Mack:
Thanks Ben, that means a lot coming from you, one of the undisputed experts in the field.

Haven’t read the Mark/Pearson book yet, but have read the Kent Wertime one. You? I’ll get the one you recommended on my next Amazon “harvest”… :)

]]> By: Ben Mack http://businessmindhacks.com/post/what-the-iphone-has-to-do-with-the-magician/comment-page-1#comment-1927 Ben Mack Fri, 11 Jul 2008 11:41:01 +0000 http://businessmindhacks.com/post/what-the-iphone-has-to-do-with-the-magician#comment-1927 Alex, great blog post! Wow, solid analysis. Reminds me of a great book The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark and Carol S. Pearson over here => <a href="http://www.amazon.com/Hero-Outlaw-Building-Extraordinary-Archetypes/dp/0071364153/">** link **</a> . Thank you Alex. I totally digg your coverage of the mind of a magician and the power of that mind at marketing and why it all works. THANK YOU! Alex, great blog post! Wow, solid analysis. Reminds me of a great book The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark and Carol S. Pearson over here => ** link ** .

Thank you Alex. I totally digg your coverage of the mind of a magician and the power of that mind at marketing and why it all works. THANK YOU!

]]> By: Debi http://businessmindhacks.com/post/what-the-iphone-has-to-do-with-the-magician/comment-page-1#comment-1918 Debi Thu, 10 Jul 2008 05:48:23 +0000 http://businessmindhacks.com/post/what-the-iphone-has-to-do-with-the-magician#comment-1918 I'm reminded of this recent adage post...<br><br><a href="http://adage.com/digitalnext/post?article_id=128151">** link **</a><br><br>Specifically...<br><br>"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak or a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner."<br><br>While I can relate to the Jobs-Magician connection, Apple's exemplary product design is what makes Jobs' performance "work," imho.<br><br>What's the archetype label for someone who takes a simple tool, complicates it and tries to pass it off as some sort of gift he's bestowing on his ever-so-fortunate followers? I'm referring to Schefren's recent "Reputation Monitor" post, btw, in case that's unclear. It's a fine line between posturing and lying, I think. I’m reminded of this recent adage post…

** link **

Specifically…

“The hallmark of any great brand is authenticity — just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak or a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner.”

While I can relate to the Jobs-Magician connection, Apple’s exemplary product design is what makes Jobs’ performance “work,” imho.

What’s the archetype label for someone who takes a simple tool, complicates it and tries to pass it off as some sort of gift he’s bestowing on his ever-so-fortunate followers? I’m referring to Schefren’s recent “Reputation Monitor” post, btw, in case that’s unclear. It’s a fine line between posturing and lying, I think.

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