Today, September 23, marks the beginning of the 100 day countdown until the end of the year. This means that as of this evening you have 99 days plus a few hours left to finish out the year strong.

(Read my original post on why 100 Day countdowns are meaningful and actually work here.)

As you may have noticed, I’ve taken an extended hiatus from blogging this summer. This was large due to my Dad passing away a few months ago, and things being quite topsy-turvy and sometimes emotionally exhausting since.

But I am back, and determined to finish out the last 100 days of 2009 STRONG, which includes posting regularly again.

BTW, since the beginning of this year, I had experimented with capturing shorter, "Quick Hits" Business Mindhacks posts to my Posterous blog at

Bringing key excerpts along with quick comments and footnotes through Posterous to my Twitter followers has proved useful and popular (feel free to peruse the archive).

And it also helped me keep the "blogging flame" alive in the past few months, when I didn’t have the energy, or Tech/Business World events moved too rapidly, to work on the kind of longer, more integrative posts that had been the staple of this blog so far.

Combined with my other social media activities on Twitter and FriendFeed, my Posterous posts in some way closed a gap between "micro-blogging" and "long form". Call it mini-blogging.

But the experiment also has come with real drawbacks:

Because Google penalizes duplicate content, I didn’t want to simply forward my Posterous posts to this blog. And this over time has led to too few posts for Business Mindhacks, and too much of my content "held hostage" on a service I don’t control.

Now mind you I have been an early fan and evangelist of Posterous, and I still believe that it is a great service to get anyone started with blogging and/or what has been called "lifestreaming". And I congratulate Garry Tan and Sachin Agarwal on all of their success so far (they finally unveiled "themes" and customization in the last few days).

But the small team has taken longer to add functionality than would have been preferable in my view (in part holding themselves back by wanting to control everything a little too tightly), and in either event many issues around the ideal blogging/lifestreaming/curation platform still remain, as Robert Scoble rightly pointed out yesterday.

So, I’ve decided that as of next week, and after finally updating my blog from my custom/rogue WordPress 2.3.3 version to the latest 2.8.4, I will create those Posterous style posts in my own blog instead, using WordPress’ "Press This" bookmarklet to do so.

This will mean more frequent posting, and more raw, immediate, and shorter posts. Which, given the pace at which things are moving, should be a good thing:

One example, I have long promised the follow-up to my "Search Literacy" post, covering FriendFeed Search and Google Search in depth tricks and techniques.

While I was also side-tracked by personal events as mentioned above, things have changed so rapidly (FriendFeed was recently acquired by Facebook, mostly for its founders’ engineering talent, putting its continued long-term operation into some doubt), that some of the content I had already written became outdated before I could even publish it.

So, the lesson is:

Rapid, shorter posting = good.

Outsourcing it away from your self-hosted blog = likely bad.

(Of course I’ll still make time for the longer-form posts every week or two. And yes, the Search Literacy Post, Part 2 is coming as well.)

OK, back to the 100 Day Countdown and finishing the year out strong:

Decide right now what you want to accomplish until then in your business and/or personal life, and you’ll be doing yourself a much bigger favor than if you were waiting around to making those typically flimsy, rapidly forgotten New Year’s resolutions on December 31.

As editor David Riklan recently wrote in a newsletter email:

What if I were to follow you with a camera crew for the next 100 days while you went for your goals? I bet 3 things would happen…

1) You would START doing the things you say you need to do.
2) You would STOP doing the things you know you shouldn’t be doing.
3) You would MAKE monumental performance gains and change your life.

Here’s to your finishing strong!

Best wishes

– Alex Schleber

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